When it comes to return on investment (ROI), email marketing is hard to beat. According to the Direct Marketing Association, marketers can expect an average ROI of $36 for every $1 they spend on email marketing campaigns. That makes email one of the most cost-effective tools in your toolbox and it’s no wonder so many businesses continue to include email in their overall marketing strategy.

Email usage isn’t going anywhere anytime soon either. In fact, quite the opposite. There are currently 4 billion daily active users on all types of digital channels, including emails. That means if you want to reach as many customers as possible with your message, investing in an email campaign is a must! Plus, according to Statista research, smartphone users prefer to receive brand communications via email rather than other channels like SMS or social media.

Not only are more people using emails than ever before, more brands are investing in them too! Research from Statista shows that 37% of brands are increasing their email budget this year alone, a sign that these companies recognize just how effective emails can be when used correctly. Additionally, 33% of marketers send weekly emails and 26% send emails multiple times per month, showing that investing in regular emails can pay off big time when it comes to engaging customers and driving sales.

Subscriber segmentation is also key when creating successful campaigns because it allows you to send personalized messages tailored specifically to each user’s individual interests and preferences. According to statistics from GetResponse, 77% of marketers have seen an increase in email engagement over the last 12 months, proof that personalization works! So despite what you may have heard about “email being dead” don't believe everything you hear. There's still plenty of life left in this tried-and-true strategy yet! If you're looking for an effective way to reach your audience and maximize your ROI, consider adding an email campaign into your overall strategy today!