Email marketing is dead, social media marketing has replaced the decades-old email marketing, and people don’t really use emails anymore – you’ve probably heard all these myths, haven’t you?
Well, let me set the record straight.
Email marketing remains one of the most widely used, effective, and economical marketing strategies today.
Why?
Well, because email generates
$42 for every $1 spent – a whopping 4,200% Return on Investment (ROI). Yes, that’s right!
Let all of this sink in for a moment.
Email marketing is a force to be reckoned with. Period.
From promoting products and services to enhancing engagement, connecting with the target audience, and gathering leads as well as converting prospects, email marketing delivers tangible results cost-effectively.
No wonder businesses – small and large – turn to email marketing.
You, too, can do the same by implementing a well-thought-out email marketing strategy.
Here are some of the steps you need to follow: