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Video Marketing in 2022
Written by Myra Ann Elizabeth Uber on Jan. 31, 2021
As video marketing becomes more and more popular, businesses are looking for new and innovative ways to reach their target audiences.
Live video is one of the most effective ways to do this, as it provides an engaging and interactive experience that people love. In this blog post, we will discuss some of the latest trends in video marketing and how they will impact your business in 2022.
In 2020, the number of Facebook live viewers in the US increased by 50%.
Some of the latest trends in video marketing include:
- The rise of live video: As the popularity of video marketing continues to grow, so does the demand for live content. Live video is expected to grow 15-fold by 2022 and will make up over 80% of all internet traffic (Cisco). This is because people love the interactivity and engagement that live video provides. In fact, live video earns 27% more minutes of watch time per viewing.
- The popularity of video among millennials: 63% of millennial watch live streaming, making them the largest group of consumers of live content. This is a huge opportunity for businesses to reach this key demographic.
- The growth of paid video content: With the growing popularity of live video, businesses are starting to realize that they can reach a larger audience by providing this type of content. In fact, 45% of audiences would pay for live video from a favorite team, speaker, performer, or influencer. This trend is only going to grow in the next year, as people are increasingly willing to pay for high-quality video content. This is an excellent way to monetize your live content and provide value to your audience.
As we move into 2022, it is important to keep these trends in mind as you plan your video marketing strategy and consider how they can impact your business.
Thanks for reading! We hope this article was helpful. If you have any questions or would like to learn more about video marketing, please contact us today. We are always happy to help!
Sincerely,
The team at The Marketing Goddess
Myra is a Social Media Strategist. She helps clients 10x their social media presence. If you're interested in working with Myra visit immarketinggoddessmentor.com.
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